Houston Botanic Garden
MWM created a visual identity system for the Houston Botanic Garden that reflects its extensive roots and bright future as Houston’s newest world-class cultural institution. The identity reinforces the garden’s commitment to facilitating Ethno-botany—the intersection of culture, people, and plants—while the tagline “Life grows here” encapsulates the idea. In addition to the identity and tagline, MWM designed and developed a new web platform as well as numerous marketing pieces and campaigns.
Branding / Design / new category / Software / Web
Houston Botanic Garden
MWM created a visual identity system for the Houston Botanic Garden that reflects its extensive roots and bright future as Houston’s newest world-class cultural institution. The identity reinforces the garden’s commitment to facilitating Ethno-botany—the intersection of culture, people, and plants—while the tagline “Life grows here” encapsulates the idea. In addition to the identity and tagline, MWM designed and developed a new web platform as well as numerous marketing pieces and campaigns.