In 2020, Houston Methodist launched its Technology Hub, showcasing the future of medical technology through a user-guided immersive experiential tour. MWM was hired to transform a dated hospital floor into a state-of-the-art hub through a cohesive visual identity, wayfinding and graphics package, interactive portal and mobile experience, and video storytelling around the latest medical technology advancements connecting patients’ in-hospital and home journeys. The Technology Hub has been consistently featured in medical, technology, and innovation trade publications since the grand opening in January 2020.