In 2023, MWM partnered with Mizzou to elevate and reposition the University. The project scope included a new campaign theme, updated language and visuals, user testing, campaign rollout strategy, comprehensive brand standards guide, 2024 Viewbook, and a series of video stories culminating in a new anthem video. MWM worked directly with university leadership, including the president and board of curators, to ensure we met their strategic goals and created a brand campaign that could be easily operationalized. The campaign will launch Spring 2025.
Branding / Design / Strategy
University of Missouri
In 2023, MWM partnered with Mizzou to elevate and reposition the University. The project scope included a new campaign theme, updated language and visuals, user testing, campaign rollout strategy, comprehensive brand standards guide, 2024 Viewbook, and a series of video stories culminating in a new anthem video. MWM worked directly with university leadership, including the president and board of curators, to ensure we met their strategic goals and created a brand campaign that could be easily operationalized. The campaign will launch Spring 2025.