MWM partnered with UTHealth School of Public Health to create a campaign for their “Know Your Antibody Status” COVID-19 antibody study. The project’s scope included establishing an identity system and designing graphic assets that were implemented across various media and tailored to garner the attention of target audiences.

MWM produced a variety of deliverables for print and digital distribution, including billboards (both conventional and digital), posters, social media graphics, event branding for community testing events, branded collateral such as shirts, tote bags, masks, and a brand style guide.

The campaign helped the State of Texas gather data on the longevity and prevalence of COVID-19 antibodies in more than 100,000 participants, the largest study of its kind in the country.